Archive for February, 2014

Solid Advice When It Comes To Mobile Marketing

Are you aware of mobile marketing? Have you created your own personal marketing plan? If you do, do you want to improve it? Check whether your current plan is helping your business improve. If you don’t know what you’re doing, it could be making things worse. Are you sure you are applying your plan properly? If you get stuck when considering these questions, it’s time to read this article.

You need to build a great database first. Only use people that have opted into your messaging system. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.

Your advertisements should carry QR codes to assist your tech-friendly customers. This will make it simple for people that have smartphones to access your site and any special offers you may have. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. With a QR code, an interested customer can instantly find out more information about your products and services.

Do not forget to invest some cash into making sure that your site is mobile-ready. It can be hard to make a mobile site that is appealing and attractive. Have a qualified professional design your mobile site if you want it to work perfectly.

Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. If you can, hire a professional to test and improve your campaign.

Having a mission statement can help keep you on point with your mobile marketing message. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.

Send mobile marketing messages during normal business hours. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. You can see how well you do by how long you last, not always by your sales. Use this formula to be successful with a new campaign for years to come.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.


Use These Tips For A Profitable Affiliate Marketing Program

You will have to come up with new types of techniques to be successful. Regardless of what company you represent, there are core truths that will help boost your marketing campaign.

Make it a point to avoid engaging in dishonest practices that compromise your site visitors’ privacy. You will end up annoying your visitor. In the worst examples, this can spread viruses to customers.

As you begin your affiliate marketing journey, you should seek and establish relationships with affiliates who offer the types of things you are hoping to provide. You will gain many different income streams by signing up with a large number of affiliate networks. When considering affiliates, research the company before you agree to work with them. Be sure to find out about the company and their products.

You may begin by advertising to the same demographic using various affiliate programs. Using several related sites for you affiliate marketing program offers your customers a wide range of links from which to choose.

Many marketers work too hard to be a “super” affiliate. This means taking on a large amount of products with too many promotions. Maximum results do not exist. You need to be patient and find a gradual approach that works for you.

Affiliates would do well to employ text services to help them earn commissions. It is a new service, yet it is already being used by numerous affiliates to apprise their customers of their newest products and to promote affiliate offers.

Only do business with generous and fair affiliate companies. A generous company is one which doesn’t offer less than 20 percent commission on each item that you sell. A good affiliate company will pay you a high commission in order to prompt you to come back and do more business.

There are many different options for partners in affiliate marketing and each has their own positives and negatives. There are sites out there that are badly designed and very annoying to move around in. Obviously this is not desirable, but a proactive, profit-seeking website manager won’t be impeded by a low-quality affiliate website. These obviously helps out visitors, but it can also increase trust, and may motivate people to make purchases.

In order to be successful with affiliate programs, start using paid advertisements. They supply keyword friendly ads to increase sales on your site. It is a targeted approach for online publishers, with revenues generated by showing relevant ads that are more likely to attract buyers.

Engage in affiliate marketing in a clear and honest manner. Always be upfront about affiliations and show your site for what it is. When you are truthful with your customers about affiliates they will be more apt to visit.

In order to maximize the impact of an affiliate program, select a firm with a history of significant sales conversions. Use a conversion ratio of 1 percent as a standard.

You’ll want to always be clear and up front to your readers if you desire to remain prosperous in affiliate marketing. People aren’t going to become loyal customers if you aren’t honest with them. Remember that visitors to your website have ways to fight back if you treat them dishonestly. They could easily purchase the products you advertise from other sources, keeping you from earning a commission.

You have to stay relevant if you desire to gain success in affiliate marketing. Keep track of all of the services your affiliate program offers. New and improved techniques are constantly being introduced into the world of affiliate marketing, resulting in increased effectiveness and the ability to better entice potential customers.

Affiliate marketers need to appear credible to their customers. Weave the links into your content subtly. Take care to convey the message to customers that you are a company “affiliated” with the merchandise.

Resist the temptation to saturate your website with excessive banner ads. This will erode the professionalism and quality of your website as well as turn people completely off. There should be a good contrast between the banners on your site and the content you provide.

Before you sign up with an affiliate, get confirmation that you will get a commission for all sales that you generate regardless of how the purchases were made. How will orders placed over the telephone, by post, or by fax be tracked? If you have earned profits through these alternative methods, you certainly want to ensure that you are paid.

Affiliate marketers should never be satisfied with a modicum of success but should always be hungry for more. Push onward for even better things. Add more sites to your network and use any method available to you to increase revenue. It is vital that you continue working.

Always consider peripherals whenever you are creating affiliate links. Take it even further by considering items, such as water containers, that can be easily accessed.

Methods like that work to bring in customers. Adapting these methods to your own situation can be extremely profitable.


Starting A Social Media Marketing Campaign? Start With These Ideas!

Every company has to find a way to garner an online presence. Things like article marketing or search engine optimization can help. One of the newest and favorite methods of starting companies is social media marketing. Through good business sense and some of the tips mentioned here, you can use social media to take your company to the next level.

If you decide to utilize a marketing company to help you with social media marketing, be cautions. A lot of those companies run bad businesses to scam amateurs who do not know better. They will create fake social media accounts using automated bots, proxy servers and even websites like Mechanical Turk. Because these services use abusive tactics, your message is generally not seen by too many real people, as the view counts are fake and the fraudulent accounts are generally terminated fairly quickly.

If you are using a blog to promote your site, there is a Retweet button up top which you should use. By placing this button on top of each post, it becomes simple for your readers to easily share this blog through Twitter. You will expand your reach tremendously in this way.

Take advantage of available Twitter tools like Tweepi and Twellow. These tools will help you find users in your target audience, and identify those users who are most influential. You should be able to establish a list of people you should follow, hoping that they will subscribe to your updates too.

If you are going to use ads on social networks, make sure they appear in a spot where people will notice them. Unless your ad is placed in a prime location, it may be absolutely worthless.

Updating your social media websites whenever you post new blog content will help alert customers to visit your site. This can help alert your followers to new and relevant information on your site, making it more likely that they will stop by to check it out.

It might be a little time consuming to start, but when you have started, it is not a lot of work. Social media presents great opportunities for many companies worldwide, and yours is no exception. With a good mentor and lots of effort, you too can make some money using social media.


Using Internet Marketing In The Best Way

Internet marketing is a technique used by many businesses and individuals to sell their products and services. Internet marketing involves using advertising, search engine optimization and other methods that will generate interest and sales. Read on to find out how you can launch your own internet marketing campaign.

For effective internet marketing, it is crucial to stay abreast of what your competitors are doing. There is competition in Internet marketing, no matter how tiny you think your niche is.

Make several different links throughout a site, but then create a central hub. It is important to incorporate variety while still maintaining a structured page format.

For returning customers, consider adding special deals on the order page. An example would be a choice of three different products that the customer can add to his or her order at a big discount as a reward for doing business with the site. This is a good way to get rid of old stock, and your customer will feel valued.

Try allowing your customers to leave reviews and ratings on your products. With honest feedback, you can improve your product offerings. In addition, potential customers can buy with confidence after reading reviews written by others who have already purchased the items and have provided their opinions.

Video marketing is an excellent way to promote your products. If you add videos on your pages it will get the attention of your customer and keep them around. Increased visibility will increase traffic and improve sales.

Have some specific goals in mind with your marketing and keep to it. Determine what type of content you hope to include in your articles, then select the directories to which you will submit them. Make sure this content is adapted to your audience, and encourage people to share these articles with their friends. In order to make the most of your efforts, keep the directory’s guidelines firmly in mind when you write.

In conclusion, many businesses use Internet marketing to sell products and services. Internet marketing uses methods such as search engine optimization and advertising to generate sales interest. If you remember the advice in this article, you can use Internet marketing to seriously boost interest in your own products and services.


How To Optimize Your Website For The Search Engines

SEO is popular for a reason. This article is the first step in learning more about it. SEO will help you to get more page views with a small amount of effort.

When using SEO techniques to set up a website, it is better to use several short articles pertaining to a similar topic instead of one very long article. Long pages will reduce the rank that you have. Additionally, visitors aren’t likely to read through articles that are very long.

When search engine optimizing your content, it’s essential to pay attention to the density of your keywords. No more than twenty percent of your content should consist in keywords.

Select a keyword specific domain name. Having a keyword in your address makes it easier for people to find when searching the internet for that keyword. Keep in mind that not everyone visiting your site will have followed an ad. Many will arrive because they were searching for products your site contains.

Use keyword-friendly anchor text for links between pages on your website. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. Spiders focus on keywords, so if you pick out the most appropriate keywords for your content, they will count your anchor text towards your overall relevancy.

To reach your SEO goals, use meta description tags to describe every page on your website. These description tags are important, as they show up below the title of your page in search engine results. Make sure the meta tags have valuable and concise content. This will draw more guests into your website.

Promote your expertise in your particular field, so your customers are aware of your level of knowledge. It is an effective marketing strategy that can have great rewards. Make a website for your particular niche, and make sure to search engine optimize it to target customers interested in that niche. It is also important to understand the needs of the customer, and deliver products based on what they want. Do not expect to be successful by simply assuming what their needs are.

Writing a blog or commenting on another person’s blog is a good SEO strategy. Blogs are a good way to get a high ranking. Search engine robots love blogs because they are constantly updated with new content. Search engines look very highly upon websites with a lot of backlinks.

Site maps allow search engines to index all pages from your site. Navigation bars, also called site maps, help search engines locate an individual page through another area of the website. Although you may have a small website, you can use a site map to have a bigger effect on search engine ranks.

Proofreading is a vital part of every website, but it usually is neglected. Your website should be easy to read and free of errors to engage both clients and the search engines. If your website or keywords have bad grammatical or spelling errors, then search engines may rank your site lower than you’d like.

It may be obvious, but register your website with the popular search engines. Many people think this is automatically done. Check often to ensure your website is still present and is being located. Even if your site is not one the first few pages, it should be there somewhere.

Getting your website in free local listings on Google and Yahoo is an important step to take in improving your website’s visibility. These services give you free publicity that, in turn, bring you more visitors and more visibility. If you can promote yourself for free without violating anti-spam rules, do so!

Boost your SEO power by incorporating keywords and phrases in HTML title tags. Search engines place the more weight on words and phrases used in title tags than on any other words on your pages. Use the strongest keyword for the best results, and drive more traffic to your site!

Anyone can use SEO to boost their site’s popularity. Whether you have an old or new site, you can see the benefits from using proper SEO. The tips stated above should help you learn how to being exploring the different marketing options available to you.


Take A Look At These Great Network Marketing Tips!

Avoid the gimmicks and misinformation out there, and always stick with a reliable source of info. The following article will give you some great information that you can trust, for your network marketing venture.

You may find someone who is interested in what you have to sell. Give your idea a fighting chance by presenting it to potential customers.

Use a tool called a vision board, which will help you chart a course to network marketing success. What is your hope for your business? Do you want material wealth as your goal, a sports car or a big house?

Do as much research as possible about your particular product. When you care about your product and show passion for it, this passion will show to everyone you come into contact with. If they see the excitement you generate, they will believe in you and the network. If you learn about the product enough, you will have an easier time being truthful and genuine when giving reviews to future client.

Motivate your networking contacts so they dominate the conversation. Once you know a lot about them, whether it’s via social media or another medium, you will have a better idea of exactly what to do to best promote your products. You now have an understanding of what they need and want, what they dream of and what they’re afraid of, and can use this information to market to them directly.

Try to get people that specialize in different areas of businesses to join your network. People with the skills that come with already being successful in business will find that a similar level of success comes to them easily in network marketing. These businessmen and women are also the ones who will be more perceptive to your recruitment drive.

Drive as much traffic as possible to your own network marketing websites by using video marketing. For just the expense of hosting, you can create a marketing campaign that is rich in content by creating a video.

With a good product to sell and a firm grasp of the advice you’ve just read about, building an effective network marketing business of your own should be a snap. You can succeed in network marketing by implementing proven techniques and innovative strategies.

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Learn The Secrets Behind Mobile Marketing

“Mobile marketing” can be defined in a number of ways. For different businesses, the definitions of mobile marketing vary widely. The basic definition is using cell phones or mobile devices as way to promote your business. The following article will give you some helpful mobile marketing advice that works.

You need a solid database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. You want to be sure the people receiving your messages did actually sign up for them. This can be done either with a Web form or having the person text you with a given short code you gave them.

You should never send messages to your customers without a good reason. When messaging clients, make sure you have something interesting to say. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers like relevance, not jokes or other nonsense.

Mobile marketing requires much more compact usage of space, so you will need to plan your content to be more concise. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Short and sweet is what you are going for. This is a fast-paced world, and time is money!

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be hard to make an attractive mobile site that appeals to all platforms. It can be helpful to hire a professional website designer with experience in mobile websites.

Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Stick with your principles and follow your mission statement.

Your home base is the main element of your campaign. Make people arrive at the home base and keep in touch with them once they do. A mobile platform should just be one part of your entire business.

When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.

One way of getting greater exposure is for your advertisements to go viral, getting them passed around from viewer to viewer. They could recommend it to friends and family, which will increase your customer base.

You might already be aware of the option of offering free apps to clients, but you might not realize that it’s also quite easy to make the applications yourself Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There are a ton of things you can put in your app.

Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Customer input is valuable, regardless of whether it’s positive or negative. You should seek out customer feedback at every opportunity.

Mobile marketing will definitely attract customers, but you have to make sure it works on all mobile devices. Don’t miss out on potential buyers because of an inability to connect with multiple devices.

Split test the mobile capabilities your site. Testing is important in the mobile world, just as it is in any other environment. By creating an A & B version of your landing page, you can test effectively. Then use the one that gets the most conversions.

Use mobile-friendly maps and driving directions on your site. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Make your business easy to find. Verify that your map displays correctly and is usable on mobile devices. Consider using an external link to a known site, like Google maps, for your customers.

If you put maps that are friendly to mobile phones on your site, you can attract local visitors. Having this information available where potential customers can find it when they need it will give your business a boost.

A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. Your campaign will not work if your messages do not display properly or have other problems. Gather the impressions of friends and coworkers before you send your message to your customers, too.

Purchase short codes. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, people will learn your short code which they will link to your company. Having your own short code can also help you avoid legal problems. You will be in hot water if you are associated with a company that decides to somehow use the system in a negative manner.

Mobile marketing covers a certain number of practices, even with a broad definition that is not clearly defined. The way to market isn’t concrete, and there isn’t even a concrete definition, as long as you use content that is user friendly on mobile devices, you’re mobile marketing. By taking the information from this article, you will have a better understanding on how your business can profit from mobile marketing.


Internet Marketing: How To Be Successful Online

Once you turn off the TV and put down the magazines, you’ll realize that the vast majority of people on this planet are simple, ordinary people. Even though your customers may feel ordinary, it does not your business cannot be extraordinary. When using the correct Internet marketing strategies, you can turn a business into a profitable venture, and the tips below will show you how to achieve that.

Although you never want to trick someone into clicking on an add, there are ways you can make people want to click on the ad without them feeling deceived. If the text matches the rest of the article, you can include it inconspicuously. This stealthy method does not look like a traditional advertisement.

A niche or unique subject should be used on your website. This can be a very effective means of increasing traffic to your pages. The increased visitor numbers not only get more eyes on your products, they also add legitimacy, which will increase your page ranking.

You are fully capable of having a successful internet marketing business right now. You don’t need any special software or tools that promise overnight success; you just need your own hands and mind to succeed. All it takes is a good work ethic and wise marketing decisions.

If you want to succeed in internet marketing you need to know what your competition is up to. It is easy to look at your competitor’s sites and see what kinds of features they are using. Also, you can determine the progress that you are making by looking at their traffic.

Improve your Internet marketing approach by creating a unique and distinctive website. Making your site stand out is what drives visitors towards your site, and there are a lot out there so this is a good strategy. You can do this easily by identifying a special service you offer.

Wealth is a great motivator, but don’t let money alone interfere with your dreams for your business. Aspiring to lofty goals is important for helping you to keep up the momentum to grow your business, and the advice shared here can help you attain those goals.


The Secrets To More Effective Article Marketing

Who will be the scapegoat if your marketing plan fails? Hopefully you have taken the time to prepare for unexpected issues. The article below will help you get started with article marketing.

Many people decide to write the copy for their affiliate marking articles themselves, hoping that they will be effective at driving traffic or selling products. Keep in mind that interesting, engaging writing takes some talent. You can understand all the grammar rules in the book, practice perfect punctuation, and be critical of those who are not as well versed as you are. You may even recognize alliteration when you see it. However, writing is not just for smart people, it is an art form. It is more than book smarts, it is an art.

Your paragraphs should be short and to the point. There have been some evidence that indicates that distraction levels are higher for online readers versus paper readers. Therefore, make your points clear and concise.

You should be aware of the submission rules to an article directory. There will be a variation on the rules, dependent on which directory you are submitting to.

Use your own unique writing style and keep your articles original. By inserting some of your own personality into articles, readers will connect to you more. Be specific and show your point with your unique style to see the quantity of readers grow.

Telling a joke at the beginning of an article can be an effective way to draw in a reader. Just make sure the humor actually adds and applies to the topic at hand. As long as your humor is appropriate, this can be an extremely effective tool that helps set the tone for an enjoyable article.

Do not use automatic writing services for article marketing. They can give you lots of articles, but the quality may not be so good. In fact, many do not even use proper English. You are better of writing your own articles.

When thinking of topics for articles, try to write about solutions to issues that people might have. When a particular reader finds your article helpful, he or she is likely to remember you and seek out more of your work.

Always try to write for your target demographic when article marketing. Keep the content casual and conversational if your content is for a blog. When trying to get your content to appear on professional website, you should ensure that your writing is well-researched and in-depth.

If a national or local celebrity has been seen using your product, do not be afraid to ask to advertise the fact. This particular type of endorsement has the power to generate a high demand for your product. Of course, you should never make false claims of this sort about celebrities, and you must be completely truthful in order to avoid legal issues.

You can cross promote one article through another article. Include links to earlier articles in your newer pieces. This is acceptable if you are providing helpful information. Do not be shy about praising all of your efforts.

Are you searching for article inspiration? Look through the daily news for hot stories that are relevant to your niche. You can have news feeds on the most popular sites that will give you updates when new stories are published about your marketing niche. Using this information will keep your site current and interesting.

Find your own writing style in your articles. The articles you write should reflect your specific personality and help readers become familiar with who you are as a person. It is important to have a unique voice in order to generate credibility and enhance profits.

Touching vocabulary and human interest perspectives should be used when you are putting an article together. You want the reader to identify with your thoughts enough to stay on the site a little longer. If your tone is too neutral, this could put off readers, and they may not buy your product.

In the end, only you can ensure that your article marketing efforts are successful. You need to understand the process and smooth over any bumps in the road. This advice will bring you the success you need.


Tips For How To Use Mobile Marketing In Your Business

How familiar are you with mobile marketing? Have you developed a marketing strategy? If so, are looking to make it better? Is your mobile marketing strategy working with or against your business? Are you certain your plan is being applied properly? If you don’t have the answers to these questions, then this article and these tips are for you.

Build a good database. Only use people that have opted into your messaging system. You really need to get their permission before starting. You can accomplish this by using web forms or you can have the person sign up via text messaging.

Do not send pointless messages to your customers. Always make sure that what you’re messaging them about is relevant and important. A marketing campaign that starts sending out random or useless texts will not be a success. Customers demand information in the marketing texts they receive.

Cater to tech-savvy consumers by placing QR codes on every printed advertisement. This makes it easier for smartphone users to gain quick access to your website or promotion. Any printed materials you produce should carry these QR codes. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.

Be sensitive to customers sleeping hours when sending out text notifications. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.

Mobile marketing is an emerging powerhouse in getting the word out about your company. More and more people everyday are using their mobile phones to use social networking websites and download apps. The two options mentioned are both great ways to market your business. Bring the marketing directly to the customer.

The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. That is what you should do too. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Make use of every tool possible.

Be sure that the code you use is short and dedicated. While the price is higher, it can help your brand stay protected. It offers some legal protection for you as well.

Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.

Make it easy for the recipient of your ad to forward to friends and family and chances are, they will. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.

A mobile marketing campaign can boost your business and draw in lots of customers, but only if it is entirely compatible with all mobile platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.

Mobile websites should use search engine optimization techniques just as larger websites do. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.

Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing forms, mobile marketing has the unique opportunity to know exactly where you are. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Take time to think over the implications this has for your business and ways you can achieve a profitable location-aware strategy.

Use maps that work with a variety of mobile devices to attract customers. Your maps can let them find your location quickly on their phone.

Be somewhat stingy with how often you send offers. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

Have clear objectives to focus on before engaging in mobile marketing. The first stages should be dedicated to figuring out what your intended outcome will look like. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?

Test your mobile campaign on as many platforms as you can. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. You will need to make your mobile campaign compatible for all mobile devices.

Prior to beginning a mobile marketing campaign take the time to listen to your customers. You should also learn what your customers desire, and try to fulfill their wants. Don’t neglect ideas culled from your competitors. You should investigate their mobile efforts and see if the same methods would benefit your own situation.

Conduct a test for usability. It can be time consuming, but worth the effort. It’s important to be certain that your recipients can to see the content you have sent. Conduct “test runs” on people who you know, to be sure everything is in working order.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.


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