If you are still using traditional marketing methods in this new century and decade, you are quickly going to get left behind. Social media marketing is one of the newest ways to market your product or service, but you’ve got to know what you are doing, in order to find success. The following are some social media concepts sure to facilitate your success.

Twitter can be an effective way to spread the word about your business. You can reach thousands of people through Twitter, if you know how to use it in the right way. Be sure to learn about various parts of Twitter, such as hashtags and keywords, before you start making updates.

If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send out tweets with advice and insights relevant to your niche. Your subscribers are more likely to maintain interest in your content when you mix these tweets in conjunction with ones that you use to promote your products and services.

Place Facebook share buttons on the top of all of your blog posts. This makes the site convenient for visitors to share with others. They can forward blog posts to their friends. This will increase the number of readers who visit your blog, which means more visitors who will be interested in what you have to offer.

Never forget that conversation is important. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Respond to any of your customers’ reviews and have a conversation with them. Be passionate about learning what their needs are, and allow this to energize your next big move, or spur creative ideas to make your company better.

Use incentives to encourage people to follow you through social media. Grab your customers with a unique post. For instance, launch a contest via social media. Otherwise, you could just simply provide some special offers for your fans. This is also a great place for you to post important announcements.

Get a popular blogger to write on your website or you can guest blog somewhere else. This method helps both you and the guest blogger to get more traffic to both of your websites. When you post on someone else’s blog, make sure you include a back link to your site. You should also allow other bloggers to have their own back links as well. Followers of that blog are sure to visit your posting and also your site.

Facebook enables your readers to easily share your content with others. When a user comments on any posts, it will show on their page and their followers will see it. Encourage people to participate and engage with each other.

Have your blog posts show directly on your LinkedIn page thanks to the blog feed application. You can use the feature to post a new article, so it will show up on LinkedIn updated. This is a time saver, since you can reach your blog audience and your Linkedin followers simultaneously.

It’s vital to proofread any content posted about your company before it is published. Mistakes happen, and when they do, you want to limit the damage by catching them quickly. The very nature of today’s social media marketing means that all information has the potential to go viral quickly. Don’t make the mistake of assuming that this will bring you more customers, as this type of attention can drive away potential customers.

Do some reading about social networking. Even though you might have a traditional Facebook page, bear in mind that using Facebook professionally is quite a different animal. There are many resources available on the Internet to help you.

Don’t just use one social media site to market your business. Facebook is an excellent marketing tool; however, other sites such as Twitter and MySpace are also quite valuable. The greater the exposure, the greater the chances of a successful marketing.

Keep your business site interesting and informative by hosting blogs by several of your most successful or engaging employees. These blogs offer customers an inside look into the workings of your company. It also gives them insight into your corporate culture and how your products go from raw materials to finished product. Customers shop and spend money with establishments they trust, and this kind of honest open transparency is a really effective road to engendering trust.

When using social media, resist the urge to make your messages long and drawn out. Short messages that don’t bore the viewer with a massive amount of text are more likely to stick in someone’s mind, and are also more likely to be passed on to other social media users. Using pictures wisely can also reduce the wall of text that might be otherwise needed.

If you gain an additional follower on Twitter, make sure that you reciprocate this action. It is proper etiquette on Twitter. It shows that you respect your customers as well as letting them know you don’t feel more important than them. You are going to retain a lot more new followers if you give them some attention through tweets and following them back.

As you can see, social media marketing can be a great way to market your company, but it is essential that you know how to use it properly. Use the ideas in this piece and you will see amazing results through social media that you may not have thought possible.