Anyone with email has probably run into an email marketing campaign at some point. Companies reach out to current, as well as potential, customers by sending messages via email. If you would like to use email marketing, continue reading for some useful tips.

Never send out unsolicited marketing emails. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.

Only send messages to those you know and those who have signed up. Sending emails to people who have never heard of you or what you have to sell is spam. This will have them thinking if they know who you are or even care about what you are selling. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.

Use A/B testing of your subject lines to test effectiveness. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.

It’s important to try different layouts to see which is most effective. Include the information that is most important, as well as new offers, at the very beginning of your emails. Try different formats in order to see which elicits the most responses. Once you realize what is successful, stick with it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.

Remember the importance of consistency. For every email, use the same colors and logos. The font you select should be easy to read. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.

Ask permission before sending emails to customers. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. Sending out bulk, unsolicited email to customers may also violate your ISP’s terms of service.

Most people today are familiar with marketing emails. It can help businesses market, using just simple emails. If used properly, email marketing is an effective strategy for almost any business. The tips that were shared in this article will help you in this endeavor.