Don’t add people to your list without their permission. If you send emails without permission, your emails may be considered spam. If subscribers report you for spamming them, you can get into trouble. Your subscribers’ ISPs may block you from sending emails and you might get a bad reputation with potential customers.

Minimize your use of graphics in your emails to customers. Some email servers block graphics, so avoid graphics to get your message across more effectively. As well, emails that are heavily laden with graphics are often seen as junk or spam mail by email programs, meaning your email could land in a junk folder very easily.

Make sure to email only people you know. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They’ll wonder whether they are interesting in what you are selling or not. Your emails will not even be opened. Do not waste your time emailing people you do not know.

Ask email subscribers for feedback. You can send emails as frequently as you want, but you can’t take comfort in your success until you’re sure your subscribers like what they see. Encourage them to tell you what they like and what improvements they can suggest. If you listen and learn from your customers, they will be loyal to your brand.

Your content should speak to the reader, not just jargon to bypass the junk mail box. You want to avoid spam filters, and if you stick to your topic and talk to your customers directly then you should have no problem doing this. If you attempt to get too technical or wordy with your language, the people reading your content will get frustrated, and the filters may still snag you.

When advertising through email, sending out multi-part messages will help you cover everything. Including your message in both plain text and HTML format makes your emails readable to anyone. It may seem like extra work, but keeping subscribers makes it worth it in the long run. If you only use one delivery method, you could lose lots of potential readers.

It is very important that when a customer chooses to opt-out of your email communications, you recognize this and stop sending them emails as quickly as possible. Continual emails to a customer who has opted out, may cause them to feel disrespected.

To optimize your email marketing success, only send your email campaigns to people who have signed up to receive your email communication. Sending emails out to people who have no idea who you are or what you are offering will probably only result in your messages being deleted. Receiving spam complaints from enough customers can prompt your email provider to drop your service as you would be in violation of their policy agreement.

If you want to succeed in business, you need to have a good marketing plan. Email marketing is an important part of your general marketing strategy. This article contains some helpful tips that can lead to email marketing success for any business owner.