Social media is the perfect way to make connections with people all over the world. However, you may not know that the sites you are already using can work for your business, as well. Here are some ways you can use social media marketing to help you grow your business.

A good way to advertise your business is through Twitter. Once you understand how it works, you will see the potential for hundreds, or even many thousands, of new customers. Taking a few days to learn about Twitter-specific functionality such as hashtags, keywords, and the API can really pay off.

Put a Facebook share button at the top of your blog posts. When you do this, your visitors can share your post with their Facebook friends. When this happens, your blogs visibility expands in terms of the number of individuals who are aware of it. Extra traffic means extra sales.

Inform your customers that you are utilizing social media. If they follow you on the social media that they use, all their contacts will be able to see that. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.

At the top right of the page your blog is on, place a “like box” for Facebook. This lets people “like” you at Facebook. Visitors won’t need to navigate away from your blog to give you a “like”. Making it this easy makes it more likely that people will do so and it gives you more exposure.

Social media is all about being social, so be ready to speak with your customers. If they have a complaint or a suggestion, open a dialogue with them. You want to let people know that you care, and that you are willing to engage in conversation with them to help them out.

Respond to customer feedback and answer questions in a timely, professional and friendly manner. You should check these at least once each day. Quick, accurate responses will gain you a good online reputation so allow yourself to be alert whenever a comment is left. When you write responses to comments, keep in mind that they are publicly viewable by everyone.

Place your ads on your social media pages where they are most likely to be clicked. Placing your ad in a highly noticeable spot on the page will increase the chances that people will click on your ad and visit your business, thus increasing your sales.

With social media marketing, results don’t come overnight. The good news is that social media marketing is inexpensive and you can learn while you advertise. You have to work at increasing your popularity by having more people follow you on Facebook and Twitter. Once this happens, you will be able to launch some serious marketing campaigns. Let people know in each post that they can follow you on multiple networks.

The frequency with which you update your social media status should change with the situation. When launching a major campaign or new product, plentiful updates are critical. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.

To be make social media work for you, you want to be able to speak with your customer person to person. Few customers want to communicate with a large and impersonal company. Your customers will have a better opinion of you if you are interacting with them.

Ask customers to fill out social networking habit surveys. If the results indicate that your customers enjoy getting on social media sites for more than 60 minutes a day, think about making a page or two for your product. If you find that your potential customers are non-users of social media, you can put your time and effort into other strategies.

Advertise a freebie or sweepstakes to bring people to your social media profiles. A lot of people like free stuff, and will follow you or take a survey if they can win something or get something for free. Make sure you let everyone know who won. This will give you more advertising, and will make you look more credible.

Select the content you share on Facebook carefully. Do not waste your followers’ time by posting something for no discernible purpose. Pass on items that you think are interesting, exciting, or engaging for your customers. Make sure that they are things people will really be interested in knowing. Don’t waste people’s time with pointless quizzes or information-free updates.

Get some good competition going with your Facebook. A lot of people love to compete in competitions and contests. Use your Facebook page to run one, and watch as the interest gains momentum. When marketed properly, your site can grow rather quickly

Be sure you’re posting and updating frequently. Offer visitors something interesting to anticipate and something on which they can rely. Give yourself a schedule and guidelines to follow when using social media marketing. That way, you are on the radar for your readers.

Pay attention to your headlines and make them stand out significantly. Many times, on social media sites, the headline is all people see when you post. That means that you are almost fully dependent on the magnetic pull of the headline to capture the reader’s attention. A good headline can be the difference between getting noticed and being ignored.

Put into practice what you’ve just learned in this article, to market your business using social media. Your business can benefit from the same sites you use everyday in your personal life. Social media can also take your business worldwide without the airfare. With the tips from the article above, you’re set to start a stellar campaign.