Blogging posts on sites with content that relates to your business is one way to provide links to your website. If you leave a good comment, some blog creators will let you keep the link. Try to place your link only on blogs that are relevant to your business or product, and make sure that your comments provide the blog site with valuable information. If you know your subject well, it will be easy for you to leave acceptable comments, along with your link, on many blogs.

PageRank increases are not just about gaining visitors, but in keeping them on your site. There is evidence that the quantity of time spent on a site influences the ranking a site gets. It has an influence on your site’s PageRank. Discussion mediums such as forums are a good way to interest visitors in spending time on your site.

If you post duplicate content on your site, you will receive a duplicate content penalty from all the major search engines. Instead, think of something new to write about to attract a different audience.

A great way to bond your company with it’s audience is by convincing the staff at the top of the company, like the owner, to communicate with your customers through a blog or on social media. The CEO acts as the spokesperson for the entire company, and is someone whose thoughts people want to hear.

When you use SEO, you should make sure you site is properly coded. For instance, if most of your site relies on JavaScript and is poorly coded, search engine spiders cannot index it. If the Flash content is not indexed then your content won’t be indexed.

Be certain your server is enabled to detect upper or lower case letters on URLs. If you do not then your whole site may be respidered with lowercase letters, which will be a negative thing.

If your site is involved with ezines, try writing articles to be published there, and include links back to your website. EZines have archived lists of articles with active links so even if time has passed, since you published your article consumers can still find them and use the information to access your site.

Every business owner wants to avoid failure. Even though many online businesses fail, there are actually many more ways to find success on the Internet.