Search engine optimization can turn your site into an income builder. At a very basic level, SEO is about getting your website to show up on the first page of results when an Internet user completes a search. Keep reading to get additional information.

Keyword density is an important component in search engine optimization. In order to avoid this, keep the total keyword content of a given page under 20 percent.

Consider using a pay-per-click strategy as a good affiliate marketing tactic. This is a simple system with low pay, but you can make money from it.

When you link your site you need a viable anchor tag. Your link should never read simply “click here”; this doesn’t benefit your search engine rankings in any way. Good keywords in your anchors will get you noticed by the spider crawlers.

Use header tags to your advantage. They can be a bit too big sometimes, but use CSS and change their size. Search engines consider headers when ranking a website. Use different tags – like H1 or H2 – to emphasize your products and services.

View source codes on competitors’ websites. This will show you how they use SEO, and the keywords that they are using. You don’t want to copy what they are doing, but this bit of detective work can give you ideas of keywords of your own.

In order to really increase your PageRank, you need to not only get visitors to your site, but keep them there. Increasingly, evidence shows that the time a viewer spends looking at a website (per Quantcast scores and other measures)increases the page ranking. In other words, simply driving traffic to your site is no longer an effective way to get a good PageRank rating. Message boards and forums are a good way to keep customers coming back to your site.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs can easily rank in search results, as long as they feature new content and quality data. Backlinks also play a large role in search engine rankings.

Flash shouldn’t be used. Flash isn’t read by the spiders and won’t be indexed. To make it so that your site is found in search engine rankings, you will need to do the work needed for search engine bots to find your website.

Each page should revolve around a specific subject. Don’t try to promote all of your products on one post or a single article. This will cause your customer to leave the page. A page focused on one program will have much better success results.

Use a site map so that search engines can easier index your pages. A site map can help a search engine find pages on your site more easily. An XML site map will help search engine spiders review your content quickly, thus raising your ranking.

If you want to raise your search engine ranking, educate yourself on social marketing and look into the free sites that are out there. Social media sites go far beyond just Facebook, Twitter and Pinterest. There are a large number of social networking sites out there, and some of them are geared toward certain topics. You should become active on least a few that your business relates to, and use them as a platform to introduce people to your products.

Javascript within your page is an option, though not all search crawlers handle it well. Be sure that your whole site isn’t done in Java or you may lose out on page rank.

Earn more search hits by using longer or plural versions of keywords. Keyword stemming is used by a variety of search engines. If you choose “accountant” as your keyword, results for searches that include “accounting” or “accountants” may not include your site. Use keyword stemming as an advantage over your competition. Use longer forms of your keyword as well as the main keyword.

It’s a bad idea to use one, isolated page to collect all of your links to other websites. Integrate links into your content, so they blend right in. Pages filled with only links are boring and search engines don’t rank them highly. You can have more professional content by relating your content to the text.

Use services that don’t block domain information. If Google cannot see your ownership information, it may consider your website spam and lower your page rank.

If you decide to use a SEO company to promote your website, make sure you ask the right questions before making a commitment. Find out what the company’s experience is in your field, their SEO techniques, when you will see results and how much their services are. You should also view some of their prior work, and talk to formal customers. Any company that is trustworthy will be glad to share that information with you.

One vital SEO tip that you should remember is to keep an eye on your search standings at all times. If you don’t watch your ranking, you won’t know if your SEO work is effective. Alexa and the Google toolbar are both great ways to keep track of your ranking.

As you can see, optimizing your site for search engines is an easy, free, and effective tool in popularizing your website. Simply apply all of the tips that you have learned in this article for improved website popularity. Use these tips now and get ahead of your competition.