One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. The relationships you have already built will likely be more receptive to your mobile marketing updates than new customers. When new customers see mobile marketing efforts they usually think it spam.

Try to get as much market intelligence as possible about your target audience, so you can cater to their needs and wants. This ensures that you are sending something that the intended recipient will value.

Incorporate quizzes, surveys or trivia into your mobile marketing strategy. A quiz question, when sent to a mobile device, can prompt consumers to provide you with valuable information. It is possible to utilize the quiz to obtain customer feedback regarding your products, while simultaneously entertaining your customers.

When you include a link in your mobile marketing campaign, it is key that you link back to your mobile website for older cell phones and to your regular website for smart phones or tablets that can handle it. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.

If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your customers feel that your app is unnecessary, they will not use it.

Your advertising techniques always have room for improvement. And you must keep an eye on your competition so you know what new ideas they might be implementing. If you follow the advice from this article, you should be able to successfully compete in the mobile marketing arena.