At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today’s society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

Tell all your customers that you plan to use social media in your marketing campaign. This allows them to come into the 21st century with you. And this may also bring more of their friends. It is this type of free advertisement and customer loyalty that you cannot afford to pass up. It also has the potential to increase conversions, since it has the same function as word-of-mouth advertising.

Avoid making every one of your posts a product push if you want to attract new followers. Put up links, stories and content from sources outside your company, but provided the material is related to your business or sector. There are a variety of other posting types, such as contests, pictures and even asking trivia questions. You need to have high engagement with your followers. Seek product or service engagement rather than product placement. Don’t get your customers to focus on the prices of your products- get them to think about how it’ll fit into their lifestyle.

It is important that site visitors can easily subscribe to you via social media sites. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.

Actively communicate with your customers whenever you can. Leave them comments on their Facebook status or blog post if you feel that this is appropriate. Avoiding getting into personal discussions with your customers, stick to product or industry related issues only.

Facebook games can be a great way to attract attention. Imagine creating a game that features your products. Some popular brands have been extremely successful with Facebook’s games, which turned into viral phenomenons. If it is within your budget, you can hire a professional video game developer to create your Facebook game.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. These tools will help you find users in your target audience, and identify those users who are most influential. You can subscribe to the users you find, and they may subscribe to you in return.

Social media marketing is a very present-oriented type of marketing. Conversations over social media take place in real time and can happen quickly after you post something. Every business should learn how to use social media marketing to help attract new customers. You can use it to market your product, service or brand to a wide variety of people worldwide. In this article, we have provided some basic tips that can get you started in creating a quality social media marketing campaign.