If you believed that email was no longer an effective marketing technique, you were wrong! Even though email marketing has been used for some time now, it hasn’t gotten old. New email marketing strategies and methods are constantly being developed to keep the medium fresh. This article provides several tips that can help you utilize email to fulfill your goals.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. Don’t run the risk of having your emails reported as spam or have customers unsubscribe before they even read your promotion.

Limit your message to one clear one per email. It is important that your audience does not grow bored or bogged down by an excessive amount of facts within a single message. Formulate one text only, and make sure it is brief and concise. Your customers will respond more positively to a message that is easily understood and goes straight to the point.

Make use of A/B testing for variations on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This strategy will show which subjects customers open, and which get ignored and sent to trash.

Don’t send emails to people who have not given their express consent. If you start to send a great deal of spam messages, you are likely to lose credibility. In some cases, recipients will be so irritated that they could discontinue their relationship with you.

Create rich and relevant content in your emails in conjunction with sale information. Offer your subscribers deals that they can’t find anywhere else, including your main website. Another idea is to have special offers that are only available via email. Always send out holiday greeting and specials. You shouldn’t simply send out emails just when you are wanting something from your customer base.

It is very smart to include an opt-in button for people to sign up with you. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

Avoid using a lot of graphics in your e-mails. Graphics can be easily blocked by email providers and your message can be distorted because of this. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.

Always have a link for people to easily unsubscribe or opt out of your email list. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.

Learn the things you should avoid by checking out what people think is spam. Create a free email address and post it publicly online; the spam should appear quickly. Take those emails as an example of what not to do, and craft your business messages accordingly. Take every measure that you can to stand apart from the spammers. This will boost your reputation and keep your customers from opting out.

Enhance your campaigns in email marketing with both passive and active feedback. Active feedback is rather obvious: ask for opinions and suggestions from your readers. To get passive feedback, you need something that is subtle. You could use whatever software and tools you have to determine the links that are clicked on, most of the time.

Be sure you have a persistent strategy. Make sure that you target the right audience with your emails, though. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.

Never send out an email that relies on images to convey critical information. Many email clients won’t automatically show images. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Put the most critical information in text that is clear, and be certain that all images in your emails have alt tags that are descriptive.

Take advantage of email previewers by creating attention-grabbing preheader material. Email marketers call the first few words of the email’s body a “preheader.” Gmail and many other email platforms show this first line right after the subject line, so that is one easy way to get the attention of a subscriber.

Email is still a very useful marketing tool. By implementing the hints and tips you’ve been given and keeping up to date on new methods that can enhance your email marketing plan, you should be able to gain benefits from this technique for many years to come.