How often do you check your email? If you’re like most people, you check your email more than twice a day. For business owners, sending email is among the most reliable methods for contacting potential customers. Here are just a few of the best tips for email marketing.

Be certain to only send your messages to those you actually know. Your emails will appear to be spam to those who are unfamiliar with your company. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. They may just delete your message; what a waste of time!

Experiment with different formats for your email newsletters. New offers and the most crucial information should always be at the top. Try using various formats to figure out which of them gets more responses. After you have identified which format is most effective, you should continue utilizing it. Your customers will be more comfortable with something that is useful and familiar to them.

Prior to contacting customers through email, be sure to obtain their permission to do so. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.

Make your emails rich in content and place helpful information in them as opposed to just placing sales information. Send subscribers information they can’t find on your site. Make sure to add special offers and discounts for your products and services. Send out holiday greetings and specials, not just when you desire something.

Try to only send one email a week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Sending more than one a week may make them skip or delete your messages without regarding your work.

Avoid sending major email marketing messages around holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. Of course, you should adapt this to your target audience. These might include emails about Black Friday specials or other occasion-specific campaigns.

Don’t use too many graphics in email marketing materials. Some email servers block graphics, so avoid graphics to get your message across more effectively. Additionally, your email is more likely to end up in a junk mail folder should graphics be overused.

The importance of remembering to use branding in your email marketing campaign can’t be understated. For this reason, you should be careful to develop a well-designed template for your marketing materials. Make sure to include your company logo, with color complimentary backgrounds, and professional fonts that are an accurate reflection of your brand. This helps readers quickly associate your emails with your overall marketing strategy.

Ask your customers for expressed permission if you want to send them email messages. Without permission, you run the risk of losing potential customers and being labeled a spammer. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

Check out spam emails you receive yourself to see what you should not do in your email marketing campaign. Sign yourself up for a random free email account and then post that email address in various places around the web. You will soon find that spam emails begin to roll in. Take those emails as an example of what not to do, and craft your business messages accordingly. If you wish to have a brand that’s credible, take measures to be different from spammers.

Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Learn the constraints that come with such small displays, and make sure that your emails are readable on phone-sized screens.

Don’t send emails that require images to present information. Many email clients don’t display images to help keep viruses and malware off their users’ computers. Image-heavy messages may appear unattractive or unreadable if the client does not display the graphics. Always use clear text for your most critical information, and be sure to use descriptive alt tags for any images that you include.

Email marketing can cleverly help you reach your customers. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. Email marketing is a simple technique for promoting your company online.