Mobile marketing is the latest form of mass advertising. Read on to find tips and tricks to make mobile marketing campaigns that are easy and effective.

Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.

Avoid sending out messages and offers too frequently. Research shows that the best redemption rates came from offers sent from between once a week and twice a month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If people think that another, possibly better, discount will be arriving soon, they won’t jump on the current one.

A helpful hint to help you get started with your mobile marketing plan is to do a test run before putting your plan into effect. It would be counter-productive for you to send ineffective messages. Let coworkers take a look at it first to see what they think before you actually send it to customers.

Take the time to conduct a usability test. This test will determine whether your content is properly visible to your customers after you send it. Send test messages to yourself, employees, or household members, so that you can look them over before you officially launch any new campaign or content.

Every printed ad you publish should include a QR code for those with smartphones. If your customer has a smartphone, they can use these codes to unlock special content or deals. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer is interested, the QR code is an easy way for them to learn about your business.

Educate yourself first before you begin a mobile marketing campaign. Seek feedback from your target market and use it to make important decisions. Research what your competitors are doing with their campaigns and determine whether or not you may be able to do something similar.

The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. This should be something you do as well. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Use everything at your disposal.

Advertising can always be improved. And keep close tabs on your primary competitors! Keeping your competitive edge should be easier with the help of the tips contained in this article.